FOR IMMEDIATE RELEASE: September 8, 2008
CONTACT: Leisa Watkins, Founder
Rich Women Sisterhood: Enrich and Empower Your Life
RICH WOMEN SISTERHOOD ONLINE/OFFLINE SITE
FILLS NEED FOR IMPACTFUL COMMUNITY CONTENT
Despite the hundreds of websites for women, female visitors continue to search for relevant information. Studies report women want something much more tangible than the usual gossip, fashion updates and makeup tips. The newly introduced (beta version) of the virtual and offline community organization Rich Women Sisterhood www.richwomensisterhood.com fulfills this need. As its tagline, “Enrich and Empower Your Life” expresses, “The mission of Rich Women Sisterhood is to reach women from all walks of life and all corners of the world in enriching and empowering not only their own lives, but the lives of those around them,” reports Leisa Watkins, founder. “Our studies show that men founded many of the online women's networks and so do not recognize the readership’s fundamental personal and career needs.”
The latest comScore Media Metrix study of the top Internet destinations concludes that community and health and well being are the top interests for users.
Rich Women Sisterhood is aimed toward women who want more than the typical social network. It is especially targeted for visitors who want an enlightened positive environment and community both online and in their ongoing activities that celebrates life with all its challenges. Watkins is strong in her desire to keep to this goal: “If women want to join an online network to gossip, complain, or live vicariously through others, than the Rich Women Sisterhood isn't for them,” she stresses. “If they want to learn, give back to others in their community, heal, and develop supportive relationships, then we look forward to having them join us."
Because of this extended community network goal, Rich Women Sisterhood is also creating a bridge to the offline world in order to reach and support more women’s needs. Rich Women Sisterhood members can join the network online and also start or join a local offline chapter to enrich the lives of its members, as well as the lives of others. Watkins notes, “The basic requirement for a Rich Women Sisterhood chapter is to have two activities a year that enrich or empower the lives of other women."
The online component of the website offers articles on health, finance, family and parenting, and personal enhancement. Members also have the opportunity to sign up for tele-seminars with subject experts on such topics as recovering from a spouse’s death, dealing with the impact of a husband’s online pornography addiction, and investing today for the rollercoaster economics to come. Other features include virtual book clubs, forums, and resources to help women-owned businesses. All copy is written by women with women in mind. In addition to the staff of featured contributors, the site welcomes articles from other members.
Watkins, who has been involved with several online ventures, spent a year researching and analyzing women’s needs as well as building this site, says she expects the beta version to be refined by December, 2008.